Michael is a well know listing photographer who has shot thousands of homes over the last 12 years, including those of Elon Musk, Madonna, and the $200M Spelling Manor. As the creator of Shooting LA, he has built a team of twenty photographers, videographers, drone pilots, and floor plan designers to create all of the imagery used in marketing listings. Having delivered hundreds of thousands of photos, and thousands of websites, it became clear that agents are totally dependent on vendors, their timeframes, and their delivery methods.

Shooting LA was created to improve consistency, responsiveness, and delivery to ensure a smooth ride from booking a shoot to sharing the photos and website.

This led to the ultimate solution - ListingZen. A new operating system where agents can search and book services, vendor uploads are standardized and centralized minimizing mistakes, transaction management and marketing collateral integrate, and everything can be distributed and measured.